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Indian AdEx grows 9% to reach Rs 1,07,980 crore in 2024; trails global AdEx: Madison
Source: Buzz FX / 12 Feb 2025 08:11:18 America/New_York
New Delhi: India’s total advertising expenditure (Adex) grew by 9% in 2024, reaching Rs 1,07,980 crore, according to the Madison Advertising Report 2025.
The growth rate fell short of Madison’s own modest projection of 12%, marking the firs
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